Anna Herrmann presented her thesis Joan at Beckmans Designhögskola in close collaboration with Svenskt Tenn 2019. She sketched out her flexible light fixture in search of the right cozyness and work lighting when she created a new interior for her mother. After first studying at the University of Aachen, Germany, she applied to the more artistic program at Beckmans Design Academy where she graduated with a Bachelor's degree in 2019. At the same time, she became one of the school's IKEA fellows, a company she still collaborates with on various projects. Anna Herrmann runs her design studio in Munich, where she is also studying interior design at the Bavarian city's Academy of Arts.
 

In addition to lighting design and interior architecture, she has designed several children's products where she is able to combine a playful expression with a freer creative process compared to conventional design. With both German and Swedish origins, Anna Herrmann has an open relationship with the Scandinavian design philosophy, she wants to contribute more color after decades of black, white and monochrome.

'We can't just keep producing and producing design products In a world with shrinking resources. The things we create should be meaningful, and why not also playful?'

Anna Herrmann